Sr. Director, Product Management - Acrobat and ASO

Company: Adobe Systems GmbH
Location: San Francisco
Posted on: June 1, 2025

Job Description:

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityAdobe.com is Adobe's marquee web presence and is the driver of the bulk of Adobe's direct commerce business. Acrobat is used by over 1B people worldwide on multiple surfaces, and Aobe.com is integral with the Acrobat business from top of the funnel search engine optimization (SEO) through to direct purchases. Additionally, Adobe has a robust mobile app portfolio that spans across the creative and efficiency businesses, and growing app store optimization (ASO) across both iOS and Android platforms is crucial to business success.Your job will be twofold:

• Grow and lead the Adobe.com Acrobat business, starting with SEO through to online purchase of Acrobat offerings.
• Optimize and expand Adobe's mobile apps via ASO across the entire Digital Media app portfolio.This role requires a deep understanding of the search landscape across web and mobile platforms. You will need to develop a strategy that takes into consideration how keywords and metadata influence search rankings, build a growth motion to influence those rankings and partner closely with analytics to report on progress and impact. In addition, you will lead product release updates across adobe.com and the app stores, using that content to drive traffic, conversion and app downloads.What You'll Do
  • Articulate a compelling vision for Adobe's Acrobat web presence with specific strategies relevant to our key markets.
  • Devise and implement a targeted content and SEO strategy to attract relevant traffic to Acrobat web products; stay closely attuned to the evolving SEO environment.
  • Leverage data to drive decisions by crafting compelling roadmaps for adobe.com, driving balanced ARR growth and leading product releases.
  • Partner closely with the corporate team to build an outstanding mobile web experience for a.com worldwide.
  • Build deep integrations between adobe.com and Acrobat web products, crafting clear pathways for visitors to move between these seamlessly and easily.
  • App Store subject matter authority - author of the Adobe app store playbook; ensure knowledge, alignment, and consistency of ASO standard methodologies across mobile app teams.
  • Centralized partner management for Apple and Google with specialized App Store touchpoints.
  • Governance of ASO agencies including selection, contracts, deliverables.
  • Ownership and management of mobile measurement and attribution tools; driver of consistent approach to ASO performance measurement & data analytics.
  • Manage a team of high-impact product, SEO managers and ASO experts to drive experience and execution across the product portfolio.
  • Authoritatively define problems for the team to address. Align those problems to measurable objectives and key results to provide space for bottoms-up creative solutions.What is needed to succeed
    • Validated product management leadership experience of 10+ years on web and mobile web surfaces, including leading highly complementary teams of product managers. Strong SEO expertise and experience strongly preferred.
    • Solid understanding of mobile apps and ASO is vital.
    • A strong record of delivery with impact and a hardworking dedication to customer experience and product quality.
    • Experience in developing and maintaining deep partnership with marketing, engineering and design counterparts.
    • Confirmed insights in the areas of customer insight, data-driven decision making, critical thinking, and product innovation.Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $185,900 -- $391,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.Adobe is proud to be anand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
      Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailor call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.
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